LULULEMON
60 AMBASSADORS
A powerful way to tell their story.
Rush delivered a 90-minute keynote, The Power of Storytelling, to Lululemon's ambassador community, including Olympic athletes, Hyrox athletes, run club leaders, yoga teachers and Pilates instructors.
The session gave ambassadors a practical framework for telling their own stories with clarity and power.
"You were exceptional & the impact is now being felt.
Our ambassadors have dramatically increased their sharing on socials, the stories have been deeply human"
THE WORKSHOP
WHAT TO EXPECT
Two parts. Theory and doing.
Part 1 : The Power of Storytelling
Rush breaks down why emotional connection is the most powerful tool an athlete or ambassador has in 2026, and why authentic human stories matter more than ever in a world flooded with AI content. His content strategist then covers what actually works right now, what to film, how to structure short-form video, and how to build an audience around your story.
The session is built around a five-step framework: Hook, Context, Conflict, Turning Point, Resolution.
Part 2: Hands-On Workshop
No watching. No note-taking. Doing.
Every attendee creates their own storytelling video using what they've just learned. They leave with a piece of content they made and a framework they can use the next day.
THE RESULT
MAJOR IMPACT
Following the session, Lululemon's ambassadors dramatically increased their sharing on social media, with stories described internally as "deeply human." A direct, measurable shift in how their community communicates their personal brand online.
Lululemon Marketing team
"Can’t thank you and the team enough for helping make that such an impactful experience for the Ambassadors!"
Ambassador athlete
"Hello Rush! I loved your presentation of story telling with socials last week!"
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Keynotes, workshops and ongoing partnerships.
